20141006_101301As a Business and Life Coach promoting self-awareness in your client is critical to their success. The more self-awareness a person has, the more they know who you are, the more they can predict their own outcomes in life. It allows them to get in touch with and understand their emotions and where they stem from.

They are the ones they must rely on for their success and this includes them knowing their strengths and weaknesses and discovering where they are sabotaging themselves. Your clients are in the driver’s seat, a life coach helps them figure out where they are going and what is impeding their progress.

Many clients may have hidden fears like fear of failure or fear of success. It is our job as a business life coach to help them discover and resolve those fears. Make sure your client is aware of the questions they are asking themselves… are they empowering questions or questions that are hindering them?

Many clients will not have a lot of insight into their business or personal lives and believe that what is happening in their lives, and the reason they not succeeding, is based on a series of things they do. What they probably do not know is that the things they do are based on their belief systems, their underlying subconscious programming, which can be changed… and therefore change their lives and levels of success.

A life coach’s job is to help them discover that everything they need to succeed in life is within them; a life coach is there to facilitate them on figuring out where they are going. How to discover how to make better decisions to get to where they want to be… and this gives them a positive view on life, increases self-confidence and self-esteem… and puts them in a position of power.

It is important that your client knows what they want to accomplish and focus on that rather than the things that could go wrong. Yes there will be set-backs but if their focus is on the desired result that’s all they are, minor set-backs, and probably containing a valuable lesson if they look for it.

There is no such thing as failure – there is only feedback. The ability to identify and interpret this feedback is just one of the many ways you will find what is blocking a person from their goals or desired outcomes. Together, you and the client create a feed-forward plan of action to achieve goals and to overcome challenges.

Self-awareness allows your client to tune into and trust your own intuition and, when they take advice, they take advice from someone who has already achieved what they want or are already in a position where they want to be… not from people, including well-meaning friends and family, who know nothing about what you want to achieve… taking advice from these people will only throw them off track… this is especially true in major life decisions.

As a business life coach we need to be aware and understand that there is a positive intention behind every decision (successful or unsuccessful) that our client takes. Believing that people already have abundant resources within themselves, you will act as a detective to identify the strategies that are already successful in other contexts of a person‘s life and to tease out hidden saboteurs that may be keeping your client from achieving their goals. You can then guide your client in discovering how to apply their successful strategies as a way of overcoming their identified saboteurs.

Paul Holcroft is a Certified Hypnotherapist and Certified Business and Life Coach offering powerful new ways to achieve the life you desire and deserve. We help you get from where you are now… to where you want to be.